illustrations —
I’ve expanded my creative toolkit into digital illustration, focusing on player-driven pieces that capture emotion and energy. These illustrations are used across ancillary applications, from wallpapers to hype posts, adding a handcrafted, expressive layer to our visual storytelling.
halloween / dark mode —
Leveraging Quincy Williams’ connection to The Joker, I developed a series of Halloween creatives that elevated the campaign through darker, character-driven storytelling. The work pushed the creep factor while strengthening fan connection to Quincy, alongside branded game-day assets that incorporated holiday-specific effects, such as cracked typography, to bring the Halloween environment to life within our existing visual system.
training camp t-shirts —
I designed a custom series of Training Camp t-shirts for Head Coach Glenn, staff, and players — translating his core pillars (Tough, Smart, Aggressive) into wearable designs. Each piece intentionally pushed beyond our standard branding to create apparel that resonated both inside the facility and as lifestyle wear, encouraging organic adoption by players and staff.